Stylist Shops : Free People

If there's one brand that personifies the girl I want to be for summer, it's always American bohemian brand, Free People. 

Floaty dresses, perfect lace and 'picked it up at a vintage market' designs - Free People simply churns out those 'where did you get that?' pieces all season long. 

I've always seen Free People as a bit of an industry secret and stocked up each time I visited the States for shoots, but the secret is out and lucky for the UK they recently launched their new .co.uk website. With a huge selection of product shot on gorgeous models, the site offers free delivery for orders over £75 plus (the best part) no duty charges at all. 

So, in honour of this, I headed over to their stunning head office hideaway on a mews street in Marylebone to shop the collection for you....

First up, a summer staple for me, the peasant blouse (£138, small). Although slightly pricey, the design on this is great, it looks authentic rather than 'high street vintage' and it also has an elasticated neckline so can be worn off the shoulder too. The cut off denim shorts (£58, 26) fit like denim shorts aughta - slouchy and unevenly frayed like you chopped them up yourself this morning.

If there's one thing I love, it's a white summer dress, and no one does these better than Free People. I totally fell for this beautiful lace dress (£168, small) with victorian detail, the perfect holiday throw-on. 

Next up, the printed jumpsuit (£98, small), yet another thing I fell in love with from Free People which is pretty impressive as I normally steer well away from prints. 

It fit slightly slouchy up top with a drawstring waist to size, and was light enough that you could throw it on over a bikini on holiday to venture out for lunch. 

This off the shoulder printed dress (£98, small) would look perfect stretched out on a picnic blanket in the park this summer. It's got that throw-on easiness that I'm always looking for in summer dressing. 

For days when your sartorial inspiration is Princess Jasmine, only this jumpsuit will do. A low scooped back keeps it feeling sexy (rather than The Genie) and the print is a perfect vintage washed paisley. It sadly isn't online yet, but I am assured it will be on there within the next week or so - so keep an eye on the What's New tab!

My final try-on at FP HQ was this amazing midi length white dress (£138, small) in the softest cotton with perfect intricate embroidery. Paired with this season's ubiquitous Birkenstocks, this would be the ultimate weekend dress.

This week also marks the launch of Free People's June campaign featuring one of my favourite models - Erin Wasson. Having recently interviewed Erin myself for Glamour magazine, I am a super-fan of her laid back, tomboy attitude and totally amazing style - so the pairing of her AND Free People is a dream!

She told me when we spoke how she loves shopping in vintage stores all over America from LA to Austin (and Brick Lane market in the UK) - so it's no surprise she's such a fan of the brand. 

Here are a couple of snaps of Erin rocking Free People to inspire you to make even more summer purchases...

Shop Free People online at www.freepeople.co.uk